Marketing & Management

Developing a Business Strategy, Business Plan & Budget

Description Small Medium Large
Developing the Business Idea      
Mission & Goals
      
Defining target groups of customers
      
Defining main groups of products & services
      
Defining geographical orientation
      
Determinig the potential for development
      
Goals & Budget      
Annual Goals for the first 3 years
      
Marketing & Advertising Budget for the first year
      
Marketing Analysis of the market      
Segment Analysis and market trends
      
Analysis of competitors
      
Market development projections
      

Developing Marketing & Advertising Strategy

Description Small Medium Large
Defining target customer groups
      
Defining main groups of products and services
      
Defining geographical orientation
      
Defining priority trade channels
      
Recommending company logo       
Recommending company vision      
Recommending main marketing message
      
Recommending main advertising channels      
Recommending frequency & duration of advertising campaigns
      
Preparing Marketin & Advertising Budget for the first year
      
Preparing several advertising messages      
Preparing media plan      

Operational Marketing Packages

Description Small Medium Large
Recommending a portfolio: brands      
Recommending a portfolio: brands & products      
Suggesting suppliers      
Negotiating with potential suppliers      
Suggesting pricing policy & strategy: brands      
Suggesting pricing policy & strategy: brands & products      
Recommending deliveries structure and administration of orders      
Recommending store functionalities      
Recommending Advertising Strategy & Plan      
Preparing media plan      

Developing market analysis on demand

Specific market analysis based on customer orders: segmentation, nishes, potential and development projections. 

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