Marketing & Management

Developing a Business Strategy, Business Plan & Budget

Description Small Medium Large
Developing the Business Idea      
Mission & Goals
Defining target groups of customers
Defining main groups of products & services
Defining geographical orientation
Determinig the potential for development
Goals & Budget      
Annual Goals for the first 3 years
Marketing & Advertising Budget for the first year
Marketing Analysis of the market      
Segment Analysis and market trends
Analysis of competitors
Market development projections

Developing Marketing & Advertising Strategy

Description Small Medium Large
Defining target customer groups
Defining main groups of products and services
Defining geographical orientation
Defining priority trade channels
Recommending company logo       
Recommending company vision      
Recommending main marketing message
Recommending main advertising channels      
Recommending frequency & duration of advertising campaigns
Preparing Marketin & Advertising Budget for the first year
Preparing several advertising messages      
Preparing media plan      

Operational Marketing Packages

Description Small Medium Large
Recommending a portfolio: brands      
Recommending a portfolio: brands & products      
Suggesting suppliers      
Negotiating with potential suppliers      
Suggesting pricing policy & strategy: brands      
Suggesting pricing policy & strategy: brands & products      
Recommending deliveries structure and administration of orders      
Recommending store functionalities      
Recommending Advertising Strategy & Plan      
Preparing media plan      

Developing market analysis on demand

Specific market analysis based on customer orders: segmentation, nishes, potential and development projections.