Packages "Marketing & Management"

Developing a Business Strategy, Business Plan & Budget*

Description Small Medium Large
Developing the Business Idea      
Mission & Goals
      
Defining target groups of customers
      
Defining main groups of products & services
      
Defining geographical orientation
      
Determinig the potential for development
      
Goals & Budget      
Annual Goals for the first 3 years
      
Marketing & Advertising Budget for the first year
      
Marketing Analysis of the market      
Segment Analysis and market trends
      
Analysis of competitors
      
Market development projections
      

*in English or Bulgarian as per customer preferences.

Developing Marketing & Advertising Strategy*

Description Small Medium Large
Defining target customer groups      
Defining main groups of products and services      
Defining geographical orientation      
Defining priority trade channels      
Recommending company logo, vision and main marketing message      
Recommending main advertising channels      
Recommending frequency & duration of advertising campaigns      
Preparing Marketin & Advertising Budget for the first year      
Preparing several advertising messages      
Preparing media plan      

*in English or Bulgarian as per customer preferences.

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